Flagship · 7 weeks
Cohort Signal Lab
Rebuild one production segment from events through activation memo. Live critique in Bangkok, with remote seats when the room is full.
Programs
Labs you can argue with
Each studio asks for a live artifact. We do not sell slide decks. The flagship is Cohort Signal Lab; shorter clinics sit beside it for teams that already have a schema.
4 evenings
Event Taxonomy Studio
Rewrite names, properties, and owners so downstream behavioral segmentation stops inheriting sprint-era nicknames. Inquire via contact for dates.
3 evenings
Retention Arc Mapping
Replace calendar D7 with behavior-conditioned return curves. Bring first-week event exports, even if they are messy.
Clinic
Funnel Fracture Clinic
A concentrated look at one funnel where two populations are averaged into a fake conversion rate. Screenshots welcome.
Playbook
Segment Activation Playbook
Turn one honest segment into a single product response — message, surface change, or pricing test — and stop there.
Method
Behavioral segmentation desk
Not a course date — the public method page we use when a team is not sure which studio to enter.