Journal

Field notes

Short essays from studio faculty. They are not recaps of class. They are the arguments we got tired of repeating in critique.

12 Mar 2026

Why session counts still mislead product teams

A session is a container. Treating it as intent is how Thai-market apps inflate both engagement and panic.

28 Feb 2026

Identity is thinner. Behavioral cuts have to stand when the user id is missing, delayed, or shared.

09 Feb 2026

Personas narrate. Cohorts count. Mixing the two language systems is how roadmap slides go soft.

21 Jan 2026

High-frequency tails are not a personality type. They are often a second product hiding inside the first.

08 Jan 2026

Festival campaigns, dual SIM devices, and landers that skip home-feed events all leave a signature.